Leaderbrand is proud to support organisations in it's local community and throughout New Zealand.
Poverty Bay Rugby Football Union

Poverty Bay Rugby Football Union has a proud and rich history and is celebrating 125 years in operation in 2015. At LeaderBrand, we know how vital it is for Gisborne to have activities that contribute to the spirit of the community, so are very pleased to be the union’s Principal Sponsor for 2015 and 2016. For these two seasons, and possibly a third, the representative team will be known as LeaderBrand Poverty Bay.

LeaderBrand see this partnership as an opportunity to help develop the union, but also to build spirit within the community. All staff, landowners, suppliers and customers will be included in this partnership with Poverty Bay Rugby and LeaderBrand look forward to encouraging more of the community to get behind the union and its activities.

Poverty Bay Rugby


QE II National Trust

Sisterson's Lagoon is unique to the Gisborne district, as it is the last remaining spring-fed finger lake. It comprises 2.7ha protected under a Queen Elizabeth II Trust covenant. LeaderBrand leases the adjoining cropping land and has been involved in tidying up the area in preparation for fencing and restoration planting. LeaderBrand staff will continue to be involved in the community project to restore the lagoon as an ecologically sustainable wetland ecosystem.


Sisterson's Lagoon


Lasting impressions of Gisborne are made by visitors driving into our region for the first time.  LeaderBrand saw an opportunity to help with maintaining the region's beauty by adopting the remaining 11kms of Highway leading into  Gisborne. All staff were involved with a monthly road-side clean up to help preserve our region.

LeaderBrand was one of the first companies to start this programme in Gisborne (estimated commenced around 1990).

Unfortunately Waka Kotahi NZ Transport Agency has now closed this programme due to safety and rules for working on the highway.