Business Partnerships

An important element in the rise of LeaderBrand's growth, development and sustainability is the establishment of strong partnerships with customers.


Whether these are processing customers, retail or export customers, LeaderBrand strives to identify and understand the forces which drive our customers businesses. Incorporating these into our own products and services, we can ensure our customers and their customers maintain a competitive advantage.

Foodstuffs (NZ) Limited is comprised of three independent co-operatives in Auckland, Wellington and the South Island. Each co-operative is comprised of independent owner operators retailing under the banners of Pak'n Save, New World, Write price, And Four Square. LeaderBrand supply fresh produce under a direct marketing arrangement to Foodstuffs throughout New Zealand.

Progressive Enterprises Limited holds approximately 45% of the New Zealand grocery market and operates the Foodtown and Countdown supermarket banner groups. Progressive is also the franchise co-ordinator for the FreshChoice and SuperValue banner groups. Wholesaling is conducted through The Supply Chain. LeaderBrand supplies Progressive throughout New Zealand.

Other Links

5 + A Day
Hort NZ
United Fresh NZ
Fresh Plaza
Perishable Pundit
Produce Business
Foreign Exchange
Gisborne Information Centre
Gisborne Weather
Wines of Gisborne
Gisborne Wine and Food Festival 
Gisborne A&P Spring Show

Also owned and produced by LeaderBrand:

Ashwood Estate